Auto Repair Shops Minneapolis MN

Consistent with more and more commerce moving online, Bosch Authorized Service centers are now being promoted in online advertising. Michael Lippman, concept manager for the Bosch Car Service network at Robert Bosch, LLC, has announced a new banner advertising campaign promoting the 1,500-plus Bosch Service centers throughout North America.

This new online advertising campaign has been carefully crafted to enable motorists to learn about the network of Bosch-certified repair shops, and quickly and easily locate and contact the nearest authorized Bosch Service center. Banner ads will appear on popular automotive and general-interest websites, in online forums and discussion groups, and other Internet-based venues. Placements will focus on online media visited most frequently by those who make purchase decisions for car repair and maintenance.

The banner ads will direct readers to www.BoschService.com, the official website for the Bosch Service center program. This site details the extensive criteria that independent repair shops must meet to qualify as authorized Bosch Service centers. These criteria include requirements for thoroughly trained technicians, specific types of diagnostic and service equipment, good business practices, clean and comfortable customer waiting areas, and more.

The launch of this online banner advertising campaign complements the Bosch Service group’s new presence on both Facebook and Twitter — www.Facebook.com/BoschServiceUS and www.Twitter.com/BoschServiceUS .

Michael Lippman explained the strategy behind these new initiatives. “Our research has shown that consumers are increasingly relying on social media and Internet sites when making any kind of purchase decision,” he said. “This includes critical decisions about finding and selecting a highly-qualified car repair provider.”

According to Lippman, “While our Internet presence enables us to promote the outstanding credentials of our Bosch Service-certified shops it also allows us to offer special advantages to our online customers. Fast, efficient shop locators help customers to find the nearest authorized Bosch Service center quickly and easily. This is especially helpful for travelers when they break down away from home. They can use their smart phone to access our website and locate the closest Bosch Service shop.”

“Bosch is on the cutting edge of automotive diagnosis and repair, so it is only natural that we should likewise be on the cutting edge of communications technology, reaching our customers where they spend the most time. Our online banner advertising campaign is further evidence of our commitment to a network of centers that provides convenient and competent automotive service. It also represents the creative ways we support our Bosch authorized shops and work to attract customers and help support their businesses,” Lippman said.

Bosch is a proud supporte...

Newly released at the CARS (Congress of Automotive Repair & Service) trade show in Las Vegas, Auto Profit Masters’ RPM ToolKit provides Rapid Profit Management to help auto repair shops better understand business operations.
 
Compatible with industry standard shop management software, the RPM ToolKit can increase sales and average repair orders, and cut operating costs. The software program tracks, trends, projects and compares all important numbers of repair shop measurement and management systems daily.
 
“Auto Profit Masters’ RPM ToolKit is a complete turn-key package for managing a repair shop business and increasing profits,” said Dan Harding, owner of Harding’s Garage in Fairfield, ME. “Using it has helped me retain competent, committed and accountable employees.”
 
In as little as five minutes, a repair shop owner can access the RPM ToolKit for instant feedback on gross profit, daily production and work flow. Additionally, shop owners can compare their business statistics with other similar shops, providing realistic benchmarks.
 
After viewing a report on an area of inefficiency, one click leads to a comprehensive Shop Management Encyclopedia explaining all the factors that can hinder the specific area of operation and bulleted steps for correcting problem areas. Hundreds of topics are supported with hour-long training podcasts or step-by-step videos giving shop owners the tools they need to become effective leaders and empower employees to contribute to the success of the shop.
 
"I’ve been a shop owner for nearly 40 years and have made every possible mistake,” said Terry Keller, co-founder of Auto Profit Masters. “We developed the RPM ToolKit to help shop owners avoid making those same mistakes.  It lets owners catch problems immediately and tells them exactly how to fix those problems – the key to competing in today’s economy.”
 
The RPM ToolKit is tested daily by Keller and partner, David Rogers. As current shop owners and operators, they are uniquely positioned to consult other shop owners. Their hands-on experience has led to the development of one of the most effective and easy-to-use business management software programs for repair shops providing accurate production benchmarks, precise system trouble-trees, and rapid repair solutions and procedures.
 
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